Once Upon A Farm Privacy Policy

This Privacy Policy ("Policy") lets you know what information we collect about you or what information you may provide to us, including when you visit our website at https://onceuponafarmorganics.ca and related webpages (our "Website"), and our practices for using, disclosing, protecting and sharing that information.

This Policy was last updated on October 30, 2023.

About this Policy

As used in this Policy, “personal information” means any information about an identifiable individual, which includes information that can be used on its own or in combination with other information to identify, contact, or locate a single person.  Please read this Policy carefully to understand our practices regarding your personal information and how we will treat it.  If you do not agree to the terms of this Policy, your choice is not to use our Website.  By accessing or using this Website, you indicate that you understand, accept, and consent to the practices described in this policy.  We reserve the right to update or modify this Policy from time to time (see Changes to Our Privacy Policy).  Your continued use of this Website after we make changes indicates that you accept and consent to those changes, so please check our Policy for updates.  Where applicable data protection laws require us, we will provide appropriate notice, and take any necessary action, should we make any material changes to our practices. 

Children Under the Age of 13.  Our Website is not intended for use by children under the age of 13.  We expect that any use of our Blog, including Storytelling posts, will be accessed and chaperoned by a parent.  We do not knowingly collect, sell, or share personally identifiable information from children under 13.  If you are under the age of 13, do not use or provide any information on our Website.  If we learn we have collected or received personal information from a child under the age of 13 without verification of parental consent, we will delete that information.  If you believe we have any information from or about a child under 13, please contact us at care@uponafarm.com.


Information We Collect About You
We collect the following types of information from you:


Personal Information, that can reasonably be used to directly or indirectly identify you, such as your name and email address and if you choose, your phone number and postal address when you choose to contact us, including by submitting our Contact Us form or if you contact our customer support by either emailing us or calling us.  We may further collect information about the subject of your interest or product information, including the store and location where a product was purchased, or any other information you provide when you contact us.  We also collect your IP address using automatic data collection technologies when you log onto our Website.  Your IP address provides us information about your location.


Details about your Website interactions, including your browsing history, your search history, and information regarding your interaction with our Website, including page views, how much time you have spent on pages, clicks, mouse movements, and page scrolling behavior.  We collect this information using our own tracking technologies (e.g., cookies).  We use this information to provide a more personalized experience for you, to allow us to provide you with relevant information when you return or use our Website, to understand what information was accessed, including when you access our chat function and search or click on the information provided, to understand your location, and for our marketing and analytical purposes, including to determine how we can improve our products and product offerings. 


We also may collect information if you use our chat function through our Chat “Bot.”  The participation in using this chat function is voluntary.  We will ask for your email address and name so that we can document the interaction and have a way to contact you should the Chat get disrupted and lose connection.  All the data from a chat, which may include your name, email address, and any information that you provide through your interaction with the chat feature, will be processed and stored by a third party processor.  If the Chat Bot is unable to direct you to an answer or process your inquiry via a dialogue envisaged by and provided in its software, the data you have entered (e.g., the information you entered in the course of your Chat Bot chat) may be passed on to a Customer Care Team member to respond to your inquiry.  Our Chat feature may also direct you to our FAQ pages and we may monitor your access and use of such pages.


Additionally, if you visit our Social Media pages, you may provide information and contributions on those sites that may be seen by the public, which you do at your own risk.  However, we do not control what personal information is collected or processed by Social Media, including by using automated technologies.  You should review the respective privacy policies for these Social Media platforms (e.g., Facebook/Instagram, TikTok).


How We Collect Information About You

As noted above, we use different methods to collect your information, including through:


You directly, when you provide information to us by filling out a form or contacting us through email, a phone call, or otherwise.


Automated technologies, we may collect your IP address and usage details through the use of tracking technologies when you navigate through our Website.


Additional Uses of Your Information
We may also use your personal information for one or more of the following purposes:


  • To improve customer service. Your information helps us to more effectively respond to your customer service requests and support needs.
  • To personalize your experience. We may use information in the aggregate to understand how our users as a group use the services and resources provided on our Website.  We may also use your information to remember your preferences and personalize your Website experience.
  • To improve our Website and advertise our products. We continually strive to improve our Website offerings based on the information and feedback we receive from you.  Through our use of automated technologies, we are able to understand how our Website is being used, to measure the effectiveness of our Website, to customize content, which may include advertisements, and to use and analyze target markets.
  • To fulfill any other purpose for which you provide it, including when you fill out a form requesting information from us, contact us with inquiries, engage with our chat/FAQ pages on our Website, participate in one of our programs, or contact our customer support.
  • To help maintain the safety, security, and integrity of our Website, products and services, and databases and other technology assets and to detect, prevent, or mitigate fraud or security or technical issues.
  • To protect against imminent harm to the rights, property or safety of our company, our customers, or the public as required or permitted by law.
  • To notify you about changes to our Website.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • In any other way we may describe when you provide your information.
  • For any other purpose with your consent.

If you are submitting information on behalf of a third party, we expect that you have received appropriate consent, according to applicable privacy laws, before transferring any personal information to us.

We will not collect additional categories of information or use the information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Disclosure of Your Information

We may disclose aggregated information about you without restriction.


We may disclose personal information that we collect or you provide as described in this Policy:


  • To our processors, including the provider of our chat feature.
  • In corporate transactions, we may share your information with a potential buyer or other successor to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets (“transaction”), whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Website users or customers is among the assets being transferred, which may occur prior to consummation of such transaction.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • To enforce or apply our Terms of Use.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Once Upon A Farm, our customers, or others, which may include exchanging information with other entities for the purposes of fraud protection and security risks.


How We Protect Your Information:
We work to adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Retention of Your Personal Information

Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.  Under some circumstances we may anonymize your personal information so that it can no longer be associated with you.  We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.


Accessing and Correcting Your Personal Information

By law you have the right to request access to and to correct any personal information that we hold about you.  If you want to review, verify, correct, or withdraw consent to the use of your personal information you may send us an email at care@uponafarm.com to request access to, correct, or delete any personal information that you have provided to us.  We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.  We may charge you a fee to access your personal information, however, we will notify you of any fee in advance.


We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal information that we hold about you or make your requested changes.  Applicable law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, erased, or made your personal information anonymous in accordance with our practices.  If we cannot provide you with access to your personal information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.


We will provide access to your personal information, subject to exceptions set out in applicable privacy legislation.  Examples of such exceptions include:

  • Information that is part of a formal dispute resolution process.
  • Information that is about another individual that would reveal their personal information or confidential commercial information.
  • Information that is prohibitively expensive to provide.
  • Information protected by the solicitor-client privilege.


If you are concerned about our response or would like to correct the information provided, you may contact us by emailing us at care@uponafarm.com


Withdrawing Consent

Where you have provided us with your consent to the collection, use, and/or transfer of your personal information, you may have the legal right to withdraw such consent under certain circumstances.  To request withdrawal of your consent, contact us care@uponafarm.com.


Changes to Our Privacy Policy
Once Upon A Farm, PBC has the discretion to update this privacy policy at any time.  If we decide to make changes, we will post the updated policy on our Website so you are always aware of what information we collect, how we use it, and the circumstances on how we disclose it.  The date this Policy was last revised is identified at the top of the page.  You are responsible for ensuring that we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and the Policy to check for any changes.  Your continued use of our Website following the posting of changes constitutes acceptance of such changes.  Where required by applicable data protection laws, we will also seek your consent to any material changes that affect how we use your information.


Contacting Us
If you have any questions, concerns about this Privacy Policy, our information processing practices, or your dealings with this site, please contact us at: Once Upon a Farm PBC, 2111 San Pablo Avenue, Berkeley CA 94702; or via email at privacy@uponafarm.com.


We will aim to address your request as soon as practicable.  Please note that email communications are not always secure; so please do not include any sensitive information in your email to us.